Some "chain restaurants" use specific suppliers. Subway is an example. They are not allowed to use alternate suppliers.
Yes I know,,,,,and I also know that Wendy's was responsible for making sure that there were never supply problems, it was their responsibility figure out a solution even if it meant going out of country to find the beef.
My point was that signing up for the demand of fresh beef is signing up for a potential pain in the ass, and I dont see the cause for it as fresh megacorp burgers are inferior to frozen.
Its a gimmick.