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The 2026 documentary Melania, directed by Brett Ratner, is tracking for a surprisingly strong opening weekend of over $8 million in North America, ranking third and marking a 10-year high for documentaries. Despite being largely panned by critics, the film has found a dedicated audience in conservative areas. However, with a $40 million acquisition cost and $35 million marketing spend by Amazon MGM, its long-term financial profitability remains uncertain.
Key Success Factors and Findings:
Opening Numbers: The film, which features behind-the-scenes access to First Lady Melania Trump, grossed $2.9 million on its first day, exceeding initial expectations.
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Melania The Movie isn't a failure it's very successful
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Box Office: 'Melania' Opening to Surprise $8 Million
Jan 31, 2026 โ Box Office: 'Melania' Heads for $8 Million Opening, the Best Showing in a Decade for a Doc. Melania Trump's new Amazon MGM documentary โ