Nike has dropped out of the S&P 100

Nike CEO may have just admitted the company went too woke as stock hits 12-year low​

Elliott Hill's memo to employees emphasized putting sport back at the center after years of politically charged campaigns

The Nike CEO's memo to his employees was 860 words.

But here were the 33 that stuck out: "Over the past year, we've put sport at the center of everything we do. We're seeing encouraging signs of progress, but we have more work to do to win over the long term."

That was sent out on Oct. 1, one day before Nike's stock price closed at $33.87 per share — its lowest in over 12 years. The once unstoppable athletic titan expects more layoffs in 2027 after already cutting staff twice this year.

 
I don't even know what the S&P 100 is. I do know you probably have something bigoted or downright racist to say about it.
 
Who is the richest shoe company?


AI Overview




Nike is the richest and largest footwear company in the world by both market capitalization and annual revenue

Yes, the University of Tennessee has officially dropped Nike and returned to Adidas as its official athletic apparel partner.


It all becomes clear now for Volsrock........

now lets me serious. Im stephenpe all over the multiverse. I have seen Volsrock in lots of forums going WAY back is he you?



Ot
 
Nike likely did alienate some consumers with their focus on the political/cultural marketing. But that's really at the margins.

The biggest reason their stock has dropped has been weak new product development (they've been too reliant on their mainstays) and really bad sales in China.

It feels like a disconnect because it sure seems like Nike is still everywhere, but they have lost that innovative edge that drove them for so long.
 
The more important story than "Go woke go broke" is "Fuck over your employees and partners and the going tends to get hard".
 
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