Florida tourism is down slightly in 2026, dropping for two consecutive quarters according to data from Visit Florida reported by CBS News.
Key Numbers
Contributing Factors
Key Numbers
- Overall Drop: Total visitors fell 1.4% during the first half of 2026, with about 73.5 million visitors compared to 74.5 million during the same period in 2025.
- Second Quarter: Visitor numbers dropped 0.7% from April through June (34.01 million visitors) following a 2% drop in the first quarter.
- Canadian Travelers: Canadian visits suffered a sharp decline, falling nearly 14% (1.68 million visitors) in the first half of 2026.
- Domestic and Overseas: Domestic U.S. travel decreased slightly, while overseas travel outside of Canada dropped 3.7% in the second quarter.
Contributing Factors
- Economic Pressures: Economists point to lingering inflation and consumer spending shifts as factors.
- International Trends: The steep drop in Canadian visitors has been linked to currency exchange rates and shifting travel patterns.