'Melania' debuts at No 29 at the UK box office
Melania, Brett Ratner’s authorised documentary about the current US first lady, has opened at No 29 in the UK box office chart on its first weekend of release. The film, which cost Amazon $40m to buy and $35m to promote, s.creened in 155 cinemas across the UK and Ireland, taking £32,974 overall, with a site average of £212.80.This result will have the distributors breathing a sigh of relief as – despite the modest takings – this is far from the disaster many anticipated. The scale of the rollout was unprecedented in the UK documentary sector, where most titles are capped at around 25 locations.
While many screenings of Melania were either empty or very sparsely attended, some were sold out. The early afternoon showing at the Vue Islington in London, for instance, had to turn away prospective punters, who were nearly all journalists.
The film is currently scoring 10% on reviews aggregate site Rotten Tomatoes, and has seven out of 100 on Metacritic. Meanwhile it currently has a rating of 1.3/10 from over 22,000 votes on the Internet Movie Database, as well as the same score on social media reviewing site Letterboxd. This is a rise from the 1.0 it hit earlier on the weekend on IMDb, making it their lowest-rated movie of all time.
Melania debuts at No 29 at the UK box office
Distributors breathe a sigh of relief as the documentary defies the disastrous opening many anticipated to land a screen average of £212 on its first weekend of release
www.theguardian.com
It's a huge win for "Melania"....
We're number 29, we're number 29!
