As much as I hate to, here's an article
from Slate. Overall it is well written, it is a good explanation of the legal aspects of this case and keeps the editorializing to a minimum.
It dates back to March when the CT state supreme court revived this one narrow aspect of the case and allowed it to advance (which was what the SCOTUS just said they would not hear any appeal on).
I'm not posting this for the stupid anti-gunner's here, I'm posting it for the pro-gunners so you can stop with the circle jerk with archives and the others . . . This explains what the legal realities are, how this case does not impact the PLCCA at all, and that archives is completely full of shit.
"Because of the PLCAA, families of the Sandy Hook massacre and other mass shootings cannot sue gun shops and manufacturers for negligently making or selling assault weapons. But the Sandy Hook families pursued a different legal theory: They argued that Remington’s advertisements for the AR-15–style weapon ran afoul of CUTPA [Connecticut Unfair Trade Practices Act ] by promoting unethical and illegal use of the weapon. Their lawsuit cited multiple ads that depicted the gun not as a tool of home defense, hunting, or sport, but as a weapon of war meant to kill a large number of people in a small amount of time. Remington advertised the gun as “the ultimate combat weapons system” used by the armed forces in theaters of war. It depicted a close-up of the gun with the slogan “Forces of opposition, bow down. You are single-handedly outnumbered.” It touted the weapon as an “uncompromising choice” with “military proven performance.” As the Connecticut Supreme Court explained, the thrust of Remington’s ads was that the gun would “enable a shooter to inflict unparalleled carnage.”
The lawsuit cited multiple ads that depicted the gun not as a tool of home defense, hunting, or sport, but as a weapon of war.
The plaintiffs relied on CUTPA in an effort to work around the PLCAA, because the federal statute includes an important exception. While it bars most negligence suits, the PLCAA permits claims alleging that a gun manufacturer or seller “knowingly violated a State or Federal statute applicable to the sale or marketing of the [firearm], and the violation was a proximate cause of the harm for which relief is sought.” If CUTPA is “applicable” to the sale of firearms, then, the plaintiffs’ wrongful advertising suit is not prohibited by the PLCAA."
As I said upthread, this is a 1st Amendment case, not a 2nd Amendment case . . .