HIs main features are a simpleton jingoism and brashness that appeals to the Homer Simpson crowd, he is loathed by the "elite" liberals and so
satisfies the "fuck you" atavism of them also, and he looks about as "old guys rule" as any potus can look without wearing a wig and wooden teeth.
Finally, he adopts every single trope spewed by Fox News, from which they get all their beliefs, so agreement with him is baked in.
Trump made you cry; another great reason to re-elect him.
