Or are "small business owners" or are "married to an (insert minority group here)".
Thing is, this trend has always been prevalent in Conservatism because Conservatives need to establish they are credible before making arguments that aren't.
Back in 2008, I was working for a newspaper whose editor assigned me to investigate this "Joe the Plumber" guy because my editor thought his story was really fishy and didn't add up. So we began a deep dive into this character and found out that he was just posturing to try and ambush Obama; that he wasn't a plumber, hadn't been a plumber for years, was unemployed, and his name wasn't even Joe!
Because he never paid any sort of price for lying about himself, he empowered Conservatives with the notion they can fake their personal bios so long as it would entrap a liberal. It's basically itjihad...the idea that it's OK to lie to an infidel in order to achieve the prophet's ends. Conservatives have taken that concept and brought it to a whole new level.
That's why we cannot include them in anything moving forward, and why their representation should be diminished or outright eliminated.