I've got to ask well....what dark side?
They turned from being an organization that provided education on hunting and other shooting sports, to one that donates large amounts to politicians (even those who have no interest in the shooting sports) in order to get them to vote against sensible regulations regarding firearms. Even though two thirds of the American public supports more regulation, these bought-by-the-NRA hacks continue to refuse to entertain any new curbs. Are you okay with lobbyists buying your representatives? For example, how would you feel if PP came into a huge sum of money and started donating to your senators and reps to encourage them to loosen the laws governing abortion?
Stats on public opinion on gun regs:
https://www.nbcnews.com/politics/politics-news/poll-support-gun-control-hits-record-high-n849686